Washora — Smart Laundry Solutions for Busy Residents
Role: UX Researcher & UI/UX Designer
Duration: 2–3 weeks
Tools: Figma, Google From, Wireframe, FigJam,.
46
User surveys collected
5
User interviews conducted
2
Personas built
6
Pain points identified
Problem Statement
Students and working professionals struggle to manage laundry efficiently due to unclear pricing, delayed deliveries, and a lack of trustworthy service providers.
Design Opportunity How might we make laundry services more transparent, reliable, and convenient for busy users?
Problem Size
68% of users reported difficulty finding reliable and affordable laundry services near their accommodation. Source: User Survey
72% of participants said delayed pickup and delivery negatively affect their daily schedule and convenience. Source: User Research Findings
54% of respondents said they had no way of knowing the total cost of a laundry order before it was picked up. Source: User Survey
41% said they had experienced a lost or damaged item at least once with a local laundry provider. Source: User Interviews
Feature Summary
Washora is an on-demand laundry platform that connects users with verified nearby laundry providers, offering transparent pricing, real-time order tracking, and flexible pickup and delivery scheduling.
Objective
The objective of this project was to design a reliable, transparent, and convenient laundry service platform. Through user research, surveys, and product analysis, the project aimed to understand user pain points and propose a solution that improves convenience, affordability, and trust in laundry services.
Research Process
01 Discover
— User Survey, Online Research, User Interviews
02 Define
— Survey Response Analysis, Pain Point Identification, User Needs & Insights
03 Solution Planning
— Feature Suggestions, Basic User Flow, Low-Fi Wireframe Ideas
Pain Points & Solution
Pain Points
High laundry and ironing service costs
Delayed pickup and delivery timings
Lack of transparent pricing
Fear of damaged or lost clothes
Limited nearby service availability
Difficulty trusting unknown providers
Solution
Affordable and transparent pricing system
Real-time order tracking and updates
Verified laundry service providers
Flexible pickup and delivery scheduling
Simple and convenient booking experience
In-app support and complaint handling
Competitor Research
Research Objective
To understand what existing laundry and on-demand service platforms offer, in order to identify gaps Washora could fill around pricing transparency, tracking, and trust.
Research Pool
· LaundryMate
· DhobiLite
· WashOn
· Urban Company (Laundry)
User Personas
Rahul Verma — College Student
Age: 21
Location: Bengaluru
Living situation: Hostel Resident
Occupation: Engineering Student
Personality: Busy, price-conscious, tech-comfortable
Motivations: Convenience, affordability, reliability
About: Rahul is a college student living away from home who struggles to keep up with laundry alongside a packed academic schedule. He relies on nearby laundry services but often finds them unreliable and inconsistently priced.
Needs
Student-friendly pricing
Transparent pricing shown upfront
Quick and reliable order status updates
Pain Points
High laundry and ironing costs on a student budget
Delayed pickup and drop-off timings
Lack of clarity on pricing before ordering
Limited nearby laundry options he actually trusts
Goals
Get laundry done without disrupting his study schedule
Find a service with predictable, fair pricing
Avoid the hassle of tracking down laundry status manually
Says
"Laundry takes too much time."
"I need affordable services."
"I want pickup and delivery."
Thinks
"Can I trust this service?"
"Will my clothes be delivered on time?"
"Are there hidden charges?"
Does
Searches for nearby laundry services
Compares pricing and reviews
Tracks order status frequently
Feels
Frustrated by delayed delivery
Confused by unclear pricing
Relieved when service is reliable
